The Coyotes Drunkenly Build Their Fan Base
*If only this story involved the Flyers.
Hockey isn’t the most popular sport in the States these days…or any days. But, there is a nice pocket of supporters around the Washington D.C. area. Even so, there are more hockey fans there today than there were yesterday and strangely enough they’re backing the Phoenix Coyotes. And all it took was a game of flip cup to break down walls. Maybe fat, drunk and stupid isn’t such a bad way to go through life after all.
Coyotes’ players headed to a local D.C. bar Sunday afternoon after politely losing to the hometown Caps the night before. Once there, they found their honor challenged by a group of Georgetown students and the only way to prove their worth was flip cup. So, in a battle between professional athletes and college students, who has the upper hand in drinking games? It turns out it’s the pro athletes. Although, I’m not positive that Georgetown students are really indicative of the kind of flip cuppers our nation’s universities produce.
Now, everyone in that bar has a story to tell. Well, everyone except for the people who forgot the entire afternoon. They just have a couple pictures of them passed out on the bar with ‘penis’ written across their forehead and a boatload of regret. But everyone else is also now, at least for the rest of the season, a passive follower of Coyotes hockey. Spread the word, NHL. This is the greatest PR ploy in history. Well, maybe second to PETA’s ‘I’d rather go naked’ campaign. I have to admit that’s a pretty devious ploy to get ladies out of their panties.
Just imagine if every professional league would adopt the theory that fans come from bar games. Maybe you could play some beer pong with Brett Favre and laugh maniacally when your friend continuously jumps in front of his shots to ‘Tracy Porter’ them. Or maybe you’d get to play shuffleboard with Gilbert Arenas. If he wins, you could say you let him because you ‘don’t want any trouble.’
This campaign could be a huge hit and bring fans back to the arenas even during this rough economy. Of course, the whole thing would come crashing down when someone gets irresponsible. Someone like Donte Stallworth.
1 Comment to The Coyotes Drunkenly Build Their Fan Base
NHL hockey in Phoenix has proven, over the last 14 years, that it doesn’t belong.
Playing drinking games with a handful of drunken college idiots is not only a bad PR move, it is also NOT the way to bring the fans back, in ANY market.
(Altough the sarcasm and story is funny itself.)


January 25, 2010